Our Story
Where the road ends and the trail begins.
The Path
My mission is to empower women who are not afraid to be outspoken, courageous, and dare to forge their own path. Growing up as the only girl with two older brothers, I found it was more fun to work on cars and play with power tools. However, as an adult working as a graphic designer in male-dominated industries, I found that certain attitudes and barriers were in place, and that moving forward on my path became restricted. So I left the path and started the journey.
The Journey
I’ve always loved fast cars and making them a reflection of my personality. However, as I grew older, I switched gears and bought a Jeep Wrangler. My journey began with a spark, a realization that countless women in the Jeep community are daring, resilient, and confident. They come from all walks of life. Some women are gearheads like me who love working on and modifying their rigs. Some like having the top/doors off with the wind in their hair and soaking up the sun. Others are moms who like exploring and having everyday adventures with their kids. But what ties us all together is the community. I’ve found that the Jeep community is one of the most open and women-friendly car cultures. Most of the time, it’s the women organizing trail rides and events. I created Wild Trail to be more than just a product line but a movement empowering women in this wonderful community.
The Adventure
Our pledge is to build a community of like-minded women, each supporting one another in breaking barriers and strengthening women’s ability to be independent, confident, and not afraid to tackle the road ahead. With this goal in mind, Wild Trail Outfitters is here to provide you with the gear for women who can be as bold as you want to be.